McDonald Research Paper Example | Topics and Well Written Essays - 750 words

McDonald - Research Paper ExampleMcDonalds is normal for its Big Mac Burger, Fries, several soft drinks and different fast food items. The company believes in helping the food of supreme quality with value added customer service. The business operation of McDonalds reflects in their rush and vision statement. They kept promises by serving quality food product in arrangement to make full customers. People of present era choose McDonalds outlet for dine out in order to attend several corporate meeting, family and friends get together, celebrating birthday parties and many other reasons (Schroff & Tresnowski, 2012). McDonalds is not barely the leader of US but they have successfully dominating the global fast food industry.stigma offstage is one of the important merchandise strategies which helps the organization to increase their customer base and can opposition on the business performance of the particular company. The brand extension or the product line extension strategy of McDonalds may recognize the negative impact of the McDonalds happy meal and restrain boor obesity through product line extension. The brand extension strategy of McDonalds may frisk the CSR activity in order to promote healthy fast food for children.Fast food is the dust food that increases the fat and calorie level of human body. Moreover, the consumption of fast food results children obesity. These issues affected on the business performance of McDonalds in US. American Dietetic Association, Food and Drug administration, centre for perception in the public interest, Harvard school of public health and the physicians committee for responsible medicine has opposed the marketing strategies of McDonalds. Moreover, the government restricted the television promotion of the newly launched food products targeting the kids. The research work mainly concentrate on the key turning points in order to develop the problem statements