BRL Hardys post-merger success Term Paper Example | Topics and Well Written Essays - 1750 words

BRL audaciouss post-merger success - Term Paper ExampleThey also do similar acquisitions in France and Italy and these acquisitions were particularly targeted as credible governing bodys. It became relatively easier to effectively operate in the pains since there was a pull aheadly defined network of distribution channels. The main advantage of mergers and acquisitions is that they give the follow competitive advantage in that the resources are pulled together and new knowledge is introduced to the company by the large number crossing the floor from the otherwise company. The company immensely gained from the wealth of knowledge brought by people who locomote from the other companies. On the other hand, it can be noted that acquisitions of reputable companies helped the company to gain a competitive advantage as a turn up of clearly defined distribution channels that already existed in the market. The other factor that contributed to BRL Hardys post merger success is a res ult of the stance taken towards changing the culture of the organisation. However, the new management which assumed top jobs at the corporate companies was comprised of ex-BRL executives and focus was primarily aimed at the Australian market which was believed to be supportive of the companys musical note concerns. However, the company adopted a decentralisation approach whereby the middle managers were given the autonomy to make decisions in their operations as a bearing of improving the overall operations of their responsible departments. As such, the managers were sceptred to make decisions while at the same time holding them accountable to their actions as a way of ensuring that there is conformity with the set organisational goals. By virtue of allowing the managers to make decisions in their operations, the organisation is likely to positively grow given that they will be motivated such that they will also develop a sense of belonging to it. Empowering the managers also he lped them to be creative which positively contributed to the growth of the organisation. The other factor of BRL Hardys post-merger success can be attributed to the stance it took in sourcing the grapes used in wine production. Having take in that there were risks associated with the production of the grapes, the organisation decided to form joint ventures with incompatible farmers in an attempt to fasten consistency in supply of the grapes even during periods of unprecedented events that can negatively affect supply. On the other hand, the company acquired expansive land to grow grapes and this was a good move given that it was always certain of abundant grapes should anything unfavourable occur in the environment. On top of that, the post merger success of the organisation in question can be attributed to the marketing strategies implemented such as the distinguishing and labelling strategies. Whilst it is broadly speaking appreciated that branding a product like wine is a b it challenging from a global perspective, the company adopted a labelling approach in particular in UK where it witnessed improved sales of different brands that were offered on the market. 2. Basically, the main essence of tensions between Steven Davies and Chris Carson is mainly concerned with the marketing strategies to be implemented. The head bunk in Australia was particularly concerned with endorsing the Australian brand of wine while Carson who operated in UK was of the opinion that this brand had been eroded especially in UK hence there was need for branding. This was the major source of tension especially with regards to the marketing strategy. Basically, branding is a basic tenet of marketing strategy given that it makes a clear distinction between different brands. Carson is of the view that there is need to relabel, reposition and relaunch the wine brand particularly in UK but this